Job Description:
We are looking for an expert in quantitative analysis with a background in Campaign Marketing Analytics. Candidate must possess a skill set leveraging analytic, synthetic and quantitative skills that will define business goals in relation to the digital marketing team.
Responsibilities
- Implement and educate other team members on optimal bid strategies based on quantitative analysis
- Build and refine predictive and descriptive statistical models to improve insights, enhance data-driven business strategies, and drive improved profitability
- Gain knowledge within all aspects of online marketing, including ad copy testing, keyword expansion, social media and display advertising.
- Define analysis tools useful for team members based on business objectives
Requirements
- Degree in Economics, Statistics or other analytical science preferred
- Advanced Excel skills a must (i.e. pivot table, charts, v-look up, etc.)
- Experienced utilizing diverse strategic and Quantitative Analytics to guide marketing team
- Understanding of Autonomic Computing/Machine Learning Algorithms
- Able to prioritize and manage multiple tasks
- Self-driven, open and ready to learn
- Minimum 3 years’ experience with SAS and SQL
- Expert knowledge of SAS (Base, Graph, Stat and Macro)
- Expert skills in SQL and experience in using databases from within SAS
