In Gartner’s Hype Cycle of Emerging Technologies they place Content Analytics at the end of the “Peak of Inflated Expectations” and they expect it to take another 5-10 years before it reaches the “Plateau of Productivity”. But what is Content Analytics and why should you be paying attention to it?
What Is Content Analytics?
Content analytics can be defined as unlocking business value from unstructured content via semantic technologies to find answers to important questions or discover causes to certain trends. Companies can use content analytics to understand the content that is created, how it is used, the context it is in and the nature of that content. Content analytics is all about unstructured data and it can be used to explain trends in structured data and provide valuable insights to organizations.